Over two-thirds of Coupon Divas® website traffic now comes from mobile devices reaching a record 81% over cyber weekend. The company largely credits it's recently launched " coupon shopping" makeover which offers a responsive mobile design making it easier for visitors to browse through popular deals on their phones and tablets. The company's new content concept also combines coupons with retail offers for shoppers in an easy to browse catalog style format.
While many coupon sites offer the ability to search for coupons, Coupon Divas® takes it a step further by matching the latest coupons to popular products and stores. The site also provides walk-through examples of how the coupons can be used on various deals. "This is a model that we've successfully used for many years with our grocery coupons on the site. The redesign simply puts the focus on this type of content, specifically retail coupons, since it's what our shoppers want to see the most. They absolutely love it," said Co-Founder Denny Rosu.
The recent pivot is paying off. The site expanded this month by adding six new curated retail categories in its main shopping section with plans for more in the future based on user feedback. "We launched our new curated coupon shopping concept on cyber weekend and it was an instant success, so much so, that we decided to convert our grocery section to the same design last month," Rosu said. "We see an opportunity to be a first mover into an area that is much larger than just coupons alone, and with very little competition. This coupon shopping hybrid is the future."
The online coupon space has become crowded in recent years and the company acknowledges that there are now large players that are well established in the space. "We are not trying to be the next RetailMeNot. They've done a great job dominating the digital coupon space both online and on mobile," Rosu said. "It's safe to say that they have saturated that market. We have a different strategy. We've seen great traction with it in the past few months that we hope to continue to expand on this year." Said Rosu.
A huge part of the company's success comes from behind the scenes where the deals are selected with the help of a coupon curation algorithm. Over the past two years the company has developed and refined an elaborate in-house coupon search engine to parse and rank coupons and deals from thousands of sources from around the Internet. The algorithm instantly identifies hot offers for editors and writers on a daily basis allowing them to quickly create the uniquely vetted content; often times days before many other sites can spot them manually.
Coupon Divas® is privately held and will not disclose specific numbers, but says that shopper engagement is up sharply for this time of year in large part due to the improved flow and usability of the new design. Although the site is optimized for mobile shopping and mobile coupon search, plans are already underway for a native mobile app to be released in the coming months.
Boasting almost 1.5 million Facebook fans, Coupon Divas® has become one of the largest coupon brands on any social network. The company also has plans to expand its social couponing experience for shoppers through a new community section currently in development.
Coupon Divas® has established itself among the top performing partners to numerous merchants and online shopping brands and has been profitable each year since its inception over five years ago. The company is self-funded and currently considering raising its first investment round this year to further fund expansion and accelerate shopper acquisition.
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